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Government funding to help grow your business

9 January 2014


GrowthAccelerator: Upto £2,000 of matched funding per senior manager

Business growth needs a vision – an ability to see where you want to be and how you’re going to get there. Achieving this vision could involve anything form developing a more effective sales and marketing strategy to improving your operational performance.

GrowthAccelerator will help you take a step back to see the bigger picture and develop a focused growth strategy which will drive the performance of your business.

Why should I care?

The GrowthAccelerator service is co-invested by the government which means they will match up to £2,000 of training for each member of senior management in your organisation. I.e you get £4,000 worth of training for a cost of £2,000.

Which attribute is most important in a leader?

Ability to delegate0%
Positive attitude0%
Ability to inspire0%

LinkedIn CEO Jeff Weiner has this week offered his unique insights on how to best manage a growing company.

In a recent talk at the San Francisco campus of the University of Pennsylvania's Wharton School Weiner shared his best tips for businesses.

Understand the difference between leadership and management

Being a leader takes a great deal more effort and energy than just giving orders. You can't just tell an employee something and move on. You have to understand where they're coming from and their individual strengths, weaknesses, fears, and motivations.

"I draw a very clear distinction between leadership and management," Weiner said. "For me, leadership is the ability to inspire others to achieve shared objectives. Managers tell people what to do. Leaders inspire them to it."

"As human beings, most of us tend to project our own worldview onto other people. This is especially common in less experienced executives, and I was once one of them."

A rocket is space; be true to your core values

“Hyper-growth companies often get so caught up with innovation and the adrenaline rush that they chase the next bright shiny thing at the expense of getting their launch trajectory right,” he said.

It is vital to believe in your strategy and have the confidence and commitment to follow it through. Inspire those around you to buy into the idea and ethic of what you do because the slightest error when setting the outset trajectory will lead to the rocket landing far off course.

“We set about establishing very clearly what our values were,” Weiner noted. “And far more important than that, we live them. We live them every day in every way possible, and that starts with leadership.”

Be forward focussed

“Every time the Duke Blue Devils complete a sequence, on either the offense or defensive side of the court, no matter how well or poorly they performed, the coach yells out the same thing: ‘Next Play,’” Weiner noted. “He doesn’t want the team celebrating if they did something extraordinary, but he also doesn’t want them lamenting a poorly executed play.”

Success shouldn’t be over-celebrated and failure over analysed. Understand what went well or what went wrong and move forward, always learning, and always developing.

Duke basketball coach Mike Krzyzewski’s strategy was so successful for LinkedIn that is was adopted as an unofficial slogan among the staff. In fact they all wore the slogan emblazoned on their t-shirts as they rang to opening bell at the New York stock Exchange on LinkedIn’s floatation day.

Leadership in a sentence

How do you define leadership in a sentence, put simply Weiner broke it down to the ability to inspire.

“When I was younger, I didn’t understand the difference. For me, leadership is the ability to inspire others to achieve shared objectives,” commented Weiner. “For me, that’s the entire difference between leaders and managers. Managers tell people what to do. Leaders inspire them to do it.”

Tell me more

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If you want to know more about the training, coaching, and profit improvement services we are able to offer and to see if your company qualifies for the GrowthAccelerator funding, please enter your name and email address in the boxes above.

You can read the full report of Weiner’s talk here -

Picture courtesy of flickr/sylvainalache

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